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The Entrepreneur · № 15

Pitched to Ten

Pitched your product or service directly to 10 real potential customers, in person, on a call, or over video, and logged each one: who they were, what you said, and what they said back.

The idea

Live pitching is different from cold messages because the person can react. Have your kid write only the opening sentence. Everything after is responding to what the customer says. Most kid pitches are monologues delivered to a face that already checked out. The good ones become conversations by sentence three. Trust the person in front of you to lead.

Steps
  1. Write only the opening sentence. Memorize it.
  2. Track who, when, what they said back, what you'd change.
  3. Adjust live to what the customer says. The good ones become conversations.
  4. After ten, write what worked twice and what never worked. That's the pitch now.
What counts

Ten in-person pitches logged with notes, plus a short writeup of what your kid would say differently. The log and writeup are plenty.