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The Entrepreneur · № 13

Online Storefront

Set up a working online storefront, website, Etsy, Shopify, Instagram shop, that has taken at least one real order.

The idea

The storefront is the receipt, not the work. Get one product up, one photo, one price, one button. Make the first sale before the site is pretty. Most kids will spend three weekends picking a Shopify theme and never list a product. Ugly and selling beats beautiful and empty. The polish comes after the first sale, not before.

Steps
  1. Pick the platform in 30 minutes. Don't research forever.
  2. One product, one photo, one price, one button. Live before pretty.
  3. Send the link to ten people. Half won't open it.
  4. Make the first sale, then improve the listing.
What counts

A real URL with at least one product, and at least one stranger placed an order. A screenshot of the order is plenty.