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The Entrepreneur · № 02

Launched a Campaign

Created at least one real marketing campaign, flyers, posters, social posts, ads, or a landing page.

The idea

The flyer doesn't matter. Where the flyer goes matters. Most kids spend three hours on Canva and ten minutes deciding where to tape it up. Reverse it. Pick the spot first, the kind of person walking past, the time of day they're there. Then make the flyer for that person. A bad flyer in a great spot beats a great flyer in a closet.

Steps
  1. Pick the spot first. Name the customer who'll see it and the moment they'll be there.
  2. Make the flyer or post for that one person at that one moment, not for everyone.
  3. Place it physically. Tape it up, hand it out, post it. Don't email a PDF and call it done.
  4. Track who saw it. Numbers, not vibes. Even a tally counts.
What counts

A real piece of marketing placed where actual customers encounter it, with at least one data point on response. A photo of it in the wild is plenty.