The Entrepreneur
The Entrepreneur · № 09

First $100

Earned $100 in total revenue from a business you built, documented, not gifts or allowance.

The idea

$100 takes longer than they think. Around dollar 40 they'll want to quit. The thing stopped being fun, the novelty is gone. Don't rescue. Don't slip them $60. The whole milestone lives in the gap between dollar 40 and dollar 100, which is exactly where most adults would also quit if no one was watching. Let your kid push through.

Steps
  1. Track every dollar as it comes in. Running tally is the point.
  2. At dollar 40, when they want to quit, don't slip them money. Ask what isn't working.
  3. Try one new spot or one new pitch at the halfway mark. Same approach won't finish the job.
  4. Cash out at $100. Hold the pile. The pile matters.
What counts

$100 earned and documented from a business your kid built. A photo of the cash or the ledger is plenty.